Ch. 11 - Developing and Managing Products

Nintendo has been known for having unique and innovative ideas for it's various gaming consoles and software. Thinking outside of the box is Nintendo's creed when it comes to developing new products. From Evolving the Gameboy from just a single screen, monotone portable gaming device to its 3DS iteration, which has an additional touch screen, vibrant 3d graphics and app capabilities to add onto it being just a portable gaming system.

The best example of Nintendo's new product strategy in my opinion however is with it's Wii console. The release of the Wii really speaks to the aim of Nintendo as a business. Creative, new, and universally fun for people of all age ranges. Wii was a real game changer(no pun intended) when it was released whether you hated it or loved it. Its impression on the gaming industry is still being felt to this day with the other, newer consoles still taking notes from Wii's features.

Wii started development with the code name "Revolution"(which I think sounds waaay better than Wii) back in 2001 soon after the release of Nintendo's Gamecube console. The main goal of the Wii was to change the way games were to be played and increase the immersion factor. Incorporating  new motion controls to achieve this, it also had the added benefit of being an exercise as well as being entertainment which falls in line with Nintendo's views of being simple and clean fun for the whole family. Wii ended up being a reaaal big deal when it released, beating out its major competitors, Sony's Playstation 3 and Microsoft's Xbox 360 for a few years after its release. From dancing games that utilizes motion controls to sports games like boxing that does the same, Nintendo Wii  really broke the mold the way Nintendo was infamous for doing.