Nintendo's products fall into the heterogeneous category of shopping products. The various games and video game consoles produced by Nintendo are all essentially different from each other as well as from it's major competitors Microsoft's Xbox division and Sony's Playstation division (although this is blurred with 3rd party games sold on all 3 platforms). When you buy a Nintendo product, you know for sure that it's a Nintendo product.
Nintendo's product lines consists of video games(either published by or developed and published internally), video game consoles, and licensed merchandise such as toys, posters, cards, comics and candies based on various Nintendo video game franchises. Nintendo's main focus when it comes to products seems to be more so along the lines of developing games. Most of Nintendo's "console sellers"(games that move consoles) are it's own internally developed games such as The Legend Of Zelda and Super Smash Bros. with less focus on publishing games developed by other developers.
Super Mario Candies
As a brand, Nintendo is on a global scale. Based in Japan, Nintendo gets a good majority of it's sales from overseas within the Americas, Europe, Australian(Australia and New Zealand) and Asia territories. Nintendo has been doing so since the 1980's and is one of the more easily recognizable brands out there now. Many consumers to this day are fiercely loyal to the brand even to this day with many buying only Nintendo products over everything else when it comes to video game entertainment. Whistle the Super Mario theme or hum the Tetris theme anywhere and chances are someone is going to recognize the tunes despite them being over at least 20 years old.
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